Absolut
Vodka

Art Direction · Concept · Campaign

Absolut Cubed

Absolut Cubed turns the cocktail tutorial into a collectible piece of art. We send selected artists a physical wooden box, an Absolut bottle, and one signature cocktail. The artist tastes the drink, then transforms the box into a world inspired by its colors, its mood, its personality.

Hijacking the most generic content format in the category and makes it impossible to scroll past.

AbsolutVodka

Absolut
Vodka