Take a strategy game from a thought to a product: design an entire ecosystem where every entity fulfils a function on the blockchain. Then grow its market, in a space where you can’t buy your way in.
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Impact
I led a team of designers and developers from first concept through launch and expansion. As Marketing Director I secured joint marketing from a major blockchain when we moved the game onto it, and built growth on partnerships, community and events, onboarding 200,000+ players across Asia.
