Absolut Moment

The Absolut bottle was once one of the most iconic, recognisable shapes in the world. Over time, many people forgot it. The brief: bring it back.

Make every moment worth celebrating an Absolut moment. Waffle day, midsummer, no diet day, new year: in each one, the bottle’s silhouette is built into the scene itself, so every image reads as Absolut from a thumbnail, at scrolling speed. A year of them, running as one seasonal social campaign.