The Absolut Company / Product concepts / Art direction
One familiar shape. Three different ideas.
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Brief
Absolut has one of the most famous bottles in the world. So every new product faces the same question: how do you look like nothing else on the shelf and still look like Absolut?
Absolut Extrakt
01
Absolut Extrakt
A cardamom shot built to take on Fireball, the cinnamon whisky shot. Cardamom’s history as medicine became the design: an apothecary flask, poison-green glass, a printed paper label, and a green cross struck through in red for a dangerous edge.
Absolut 99
02
Absolut 99
Vodka is 40%. This is 99%. A hand sanitiser that kills 99.9% of germs, with the same purity Absolut has bottled since 1879.
Absolut 100
03
Absolut 100
100 proof, made visible. The bottle rises out of the darkness, glass and liquid as one dense material, so you feel the strength before you taste it.
